Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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Saker Music Stream millions of songs. Showing of 2 reviews. If you’re interested in creating a cost-saving package for nad students, contact your Pearson rep. Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! English Choose a language for shopping.
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Advertising Management, 4th Edition
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Please try again later. The fifth edition provides a perfect blend of state-of-the-art theory with current myes practice and has been updated, to include current research and readings.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove
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