Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).
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I found the style of the book the hardest element in luring me in. If you’re looking for a launching pad and a guide, it’s great.
Hardcoverpages. Feb 12, Amanda rated it really liked it. I have to admit the I didn’t get very far in this book before giving up. Though the ideas may not all be new in life, they are relevant and new to many in the way we have been taught to market. My contention is that what should not change is whatever we do that connects most powerfully with people. To ask other readers questions about Lovemarksplease sign up. They won’t even see it coming because no one will care enough to tell them. Usually i finish a book in 2 to 3 month time But this book i finished in less than 3 weeks Coz it really contain a lot of catchy ideas and innovation You feel like you are reading a story in a very business context The writer is clever but the book is little expensive.
These elements both play to and challenge every aspect of what you do, from your product development and design to your packaging and your advertising. That’s why humor can break up log-jams in both personal relationships and in business. It is full of one-page ideas and impressive graphics. We must instead fix on the fundamentals of human nature.
This book is about the marketer’s challenge of finding ideas that will last forever by uncovering timeless emotions like love.
Roberts argues that without emotional ties to consumers, companies are often here today, gone tomorrow. I call them Lovemarks. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections with customers. And have people love us for it. You feel pain when it is withdrawn.
What makes a truly great love stand out? Nov 27, Zachary Jones rated it really liked it. May 03, Teri Temme rated it it was amazing.
Lovemarks by Kevin Roberts
Roberts explains the relationship between lovemarks and other selling concepts through a simple schema based on respect and love. These degrees of sensuality are probably why the research vampires go so wrong when they attempt to plumb emotion with their questionnaires and interviews.
Put together with Love it can transform the most insignificant product into a must-have. It It was written by the Devil, ha ha. A great read from start to finish; however, this book would be an excellent resource to simply flip through as well.
He says now it’s time for “lovemarks,” which are products that connect to the consumer in deep emotional ways, which in my view is emotional manipulation.
The new chapter, “Diamonds in the Mine,” is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores.
Kevin Duncan describes the concept in more traditional marketing terms, noting that there are “two axes,” one of which runs from low to high respect, and the other which runs from low to high love. Apr 11, Zlatina Mitova lovsmarks it it was amazing.
Future Beyond Brands – Kevin Roberts
I read this book because I was trying to get brnads ideas about marketing. Fads attract love, but without respect this love is just a passing infatuation. We express ourselves through them. Views Read Edit View history.
Future Beyond Brands
So forget making brznds It was written by the Devil, ha ha. At any rate, I enjoyed it enough to order the second book, The Lovemarks Effect, from amazon. May 30, Alex rated it did not like it. Brands attract respect, even lasting respect, but without love. Jun 04, Chelsea rated it really liked it. Nov 04, Christian Jerez Noboa rated it really liked it.
Return to Book Page. Roberts asks, “What builds Loyalty that goes Beyond Reason?
But I just found his style of writing to be arrogant and difficult to read. The unchanging emotional repertoire of human beings, our shared heritage, ensures that the world of tomorrow will be basically as familiar to us as the world of yesterday.
I recommend it to anyone interested in branding or marketing. Interesting look at what creates and cultivates an emotional reaction with consumers.
Many of them are infused with secret ingredients and iconic characters. Paris Hilton could have written this. The American poet and essayist Diane Ackerman tells us why: I suggest that connecting with people is something we are not doing very well beyomd now.